Google’s New Logo 2015 – Google explained in detailed what drove it to change the logo. One key challenge for the designers, it said, was to refine “what makes us Googley”. This change was because people now reach Google on lots of mobile devices rather than just desktop computers.
Google last updated its logo in September 2013.
Google’s New Logo 2015:
Writing on Creative Review, Mark Sinclair said the shift was significant because before now Google had resisted doing the same as other tech companies many of which adopted a “simpler and often blander” look when they updated their official insignia.
By contrast, he said, Google had kept its “scrappier demeanour” but this latest update showed the company had indeed “smartened itself up”.
What you should know about Google’s new logo
- The change smoothes out some of the features in the letters that make up the well-known colourful logo spelling out its name.
- The change comes after Google put its many divisions under an umbrella company called Alphabet.
- The revamped logo was “simple, uncluttered, colorful, friendly” and represented the best of Google.