When you are using Google Analytics, there are different metrics that are available for you to analyse. It could most times constitute a huge stress for many, especially for beginners. Truth is, you don’t really need every of the metric, at least for now. So, it is very important to know the most important Google Analytics metrics to track to improve efficiency. Kindly note that these metrics could be different from one business owner to the other.
We will give you just the ones we considered for general purposes. When it comes to bloggers, eCommerce etc, the most important metrics could be different, depending on your goals. However, these top most important Google analytics metrics to track will serve almost every website owner. So, stick around as we guide you through.
Best Most Important Google Analytics Metrics To Track
Below are the most important web analytics metrics to track.
1. User demographic & Interests
The user demographics is one of the most important thing you need to learn from your analytics. These metrics allow you to learn a lot about your visitors, and help you to plan well-informed business strategies. When you know which countries your visitors are from, what they’re most interested in, their age, gender, etc., you can make informed decisions about types of content, products, and offers to publish on your site.
2. Traffic Sources
Every website generates traffics from different sources. Knowing the sources that generates the most traffic for you can be a game changer. You could decide to focus more contents and time on the very particular site that builds your traffic.
Basically, there are three categories for the primary sources: direct visitors, search visitors, and referral visitors.
- Your direct visitors will be those who have come to your site by typing in your exact URL into the address bar in their browser.
- Your search visitors will be those who have arrived to your website based on a search query that they have entered.
- Finally, your referral visitors will be those who visit the website because it was mentioned somewhere on another website or blog that they were visiting.
All three of the sources are very important, but they have different levels of conversion. Because of this, you should be calculating how much traffic each individual source is converting, and then take action based on these numbers. If your direct visitors number is low, is your website easy for people to remember? Is it advertised in a way that is widely available? If it isn’t you may be losing direct visitors to search visitors—those who had to remember details about your brand in order to find your website.
3. Most Popular Posts
Tracking most popular posts helps you to find out what content works best for you. When you’re striving to grow your blog, this report can provide you with several insights for creating more popular posts. Your most popular posts could be videos, written contents or graphics including infographics.
If you find out the contents that generates greater engagements like shares, likes, retweets, saves, etc, it can change how you contents appears going forward.
4. Interactions Per Visits
You need to understand what your visitors do on your site. You will need to know what exactly they are doing on your website, what you can do to get them to do more of it, and how you will be able to influence their behavior into conversions. As an example, take your unique visitor page view rates—track the time in which they are on the page, reviews or comments that they make, and the like. Each one of these interactions is very important and your end goal is more than just increasing these interactions (which will increase the time that is spent on the website).
5. Unique Visitors Conversion
The final but not least of our important Google Analytics Metrics To Track is your new or unique visitors conversion. The way a returning visitor interacts on your site is usually different from a new/unique visitor. Why is this metrics important?
In order to be able to improve the experience for first-time visitors, you must isolate the conversion rates from returning visitors or loyal customers. You must determine what it is that they see when they are first visiting the website, and how you can take action to improve this initial visit and their overall experience. This is where usability will play an essential role in decreasing the bounce rate of first time visitors. You will have a low rate of conversion for new or unique visitors if your website is not user friendly. These new visitors will be the ones that are seeing everything for the first time, and will not be privy to any “tricks” to better use the website. It needs to provide a great user experience up front.