Everyone wants to increase engagements on Instagram. So, if you are looking for how to increase engagements on your Instagram page, then you are not alone. so, what are the ways to increase Instagram engagement? To increase your engagement, is there anything you can do to make this happen or does this happen on its own? Of course, there must be something you can do to increase Instagram engagement.
The latest Instagram algorithm favours engagement. If there isn’t high engagements on your Instagram page, then your chances of being seen and followed is very low.
But then, what is Instagram engagement?
Engagements on Instagram is measured by the number of likes, comments and also the number of times your posts were saved. You can always measure this with your Instagram analytics. So, lets look at the ways you can boost Instagram engagements.
How To Increase Instagram Engagement
let us point out some practical ways we can improve your engagement on Instagram.
1. Use Relevant Hashtags
If you want to increase your Instagram engagement, understanding which hashtags are driving more people to your posts is really important. Start by categorizing your hashtags. For example, if you’re a business that targets female business owners, you may have multiple hashtags that you use on different topics.
Some may be specifically for women in business, while others might be about startups and business leadership. The key is to collate and categorize them so that when they are used in a post, you can easily tell which pulls in the most engagement on your post.
2. Collaborate With Related Brands
The key is to collaborate with the right brand, business, or influencer. If you want to improve your Instagram engagement, as well as reach new followers, you need to spend some time researching and connecting with profiles that are the right fit!
Find accounts who share the same visions with you. It’s really important that your Instagram missions are aligned. Even if you have different products or target audiences, if you stand for the same thing, your audiences will value the partnership more and will naturally be more engaged with the collaboration.
3. Reply To Comments & DMs
This one may seem simple, but so many brands are still ignoring their DMs and comments on their feed. Or worse — turning off commenting completely!
Instagram’s roots are in community building, and that shouldn’t change. No matter how big your account becomes, make sure you spend time listening too and responding to both positive and negative feedback
4. Add A Face To Your Business
These days, people on Instagram expect more from brands than just product shots — they want to know about your brand’s mission, the people behind the name, and where and how your products are made and manufactured.
Thankfully, Instagram is a great place to share these details with your followers and, in return, you may find your audience feels more connected to your business and actively follows and engages with your account.
5. Use Longer Captions
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So what’s an easy way to increase the time people spend looking at your post?
By writing an engaging (and long) caption. Now, we’re not saying that every caption has to be thousands of words long, but even writing a full sentence instead of just a few emojis could help you increase Instagram engagement.
Also See: Top 5 Most Profitable Instagram Niches
To Increase Instagram Engagement is hard work. But, it pays so much. Give the time needed and when the results show, you will reap the benefits.