If you are a Facebook page admin, you must have seen the prompts to boost your posts on many occasions. We realise that not many persons know how to boost Facebook posts. article, we will take your hand and guide you through all the steps you need to boost Facebook posts. After this, you will begin to maximize this feature.
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A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features.
How To Boost Facebook Posts Easily
Here, we will guide you through the 6 steps you have to follow to boost a post. They include:
1. Select Post To Boost
You can boost as many posts as you want. However, you will have to do them separately. You can decide to select from your existing, published posts to boost. When you open your page, at the foot of each post, you will be asked to boost. Find any one you wish to and click on “boost Post”.
However, you can also use another means. As you are creating a new post in your page, if you want to boost this new post, when you are done with creating the post, then, click on “Boost Post”.
2. Select Objective
This is simply to know what you want to achieve by boosting this post. There are two major objectives for post boosting: more engagement & More message. To get more engagement means to get more likes, comments and shares. Then, to get more message is to get more people send you a message. Facebook will structure your boosting to meet with your needs and objectives.
3. Target Audience
The next step is to target your audience. Who do you want to see your boosted post? Facebook gives you option to select your audience. If you do not have any audience in mind, Facebook can recommend for you. However, you are free to choose who to target. This includes their sex, age, location etc.
4. Post Placements
This is where the posted post will appear. You can choose from different options. You can choose either Facebook or on Messenger. Whichever way, make your choice.
5. Select Your Budget & Duration
There is no limit to the maximum. You can select the amount you want to spend to boost the post. The, how many days do you want this post to last? The total budget you choose will be divided by the number of days and you will be shown what you will spend daily and the total number of people the post will be shown to. Adjust to your taste. The minimum is #199 daily. So, when your total budget is divided by the days, each day must cost a minimum of #199.
6. Select Payment Method
If you follow these guidelines here, you will be able to boost your post without having to worry about any technical challenges. Please ensure you have the total money in your account because the cost will be deducted daily from your account until the days you chose are completed.