The founder of “Africa Movie Academy Awards” (AMAA), Mrs Peace Anyiam-Osigwe said during the AMAA 2015 Sponsors’ Gala Night held at the Oriental Hotel, Victoria Island, Lagos, that are company (Africa Movie Academy Awards) has signed a partnership agreement with Facebook for the promotion of African and Nigerian talents.
She further said that the agreement would give an `unprecedented’ opportunity for the brands to engage with millions of African movie fans. And as a matter of fact the agreement details was contained in an e- mail from Facebook’s Chief Executive Officer (CEO).AMAA-2011
Here is the letter of partnership agreement with Facebook
According to her, part of the agreement reads : “A commercial and cultural partnership leveraging AMAA’s platform cum Africa’s film and entertainment and Facebook’s global platform.
“It is aimed at leveraging the digital reach of the most persuasive social network.
“Over the past decade, AMAA has helped cement Africa’s status on the global film scene.
“And as Facebook launches its first ever presence in Africa, it’s working with AMAA to drive digital impact in film and entertainment,’’ she said.
Anyiam-Osigwe further quoted the agreement as saying that: “with 1.4 billion active users; 120 million of whom are in Africa, the Facebook partnership offers the opportunity to further amplify African brands to the world’’.
She, therefore, said the partnership would offer African talents and film projects specific opportunities to engage the users through official vibrant pages on Facebook and instagram.
This will build a new opportunity to explore and discover Africa’s most accomplished visual artistes, musicians and other entertainment talents and experts – she said again
AMAA 2015 Event
There are 28 categories in the AMAA 2015 with 125 nominees.
South African film, `iNumber Number’, and Ivorian film, `Run’, topped the nominations with 12 nominations each.
Mauritanian film, `Timbuktu’, followed with 11 nominations while Kunle Afolayan’s October 1 received the fourth highest number of nominations, with eight.
The 2015 edition of the AMAA is holding outside the country for the first time on September 26, in Durban South Africa. (NAN)