There have been different marketing strategies businesses and brands have adopted over the years. One of them is email marketing. This type of marketing still remains a very component aspect of digital marketing as a whole. If you are in the online space, you must have seen it being said repeatedly of the need to have an email marketing system. However, not every email marketing services serves your need. You need to find the ones that suit your needs.
As a result, one needs o study most of the available email marketing services platform before choosing. But, why spend the time when we can make the job easier for you? In this guide, we want to show you some of the best email platforms you can use to build your email marketing lists easily.
As usual, each of these platforms have their uniqueness and differences. The onus to decide lies with you. Ride with us.
Best Email Marketing Services Platforms 2019
Here are some of the best email marketing services you can use.
Constant Contact is the most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start. When getting started, you’ll be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources. While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days. After the trial, the subscription starts at $20 per month for up to 500 subscribers.
Drip is a powerful email marketing platform for eCommerce, bloggers, and marketers. They offer a wide range of tools to make marketing automation and personalization easy. Also, they offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.
What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales. Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
SendInBlue is powerful email marketing solutions for those on a low budget since it comes with a free plan (which is unfortunately slightly limited). This is another young email marketing platform. They were originally built for the purpose of sending transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.
Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical features like list management, campaign reporting, and email layout optimization. You’ll find a variety of third-party integrations too. However, if you want to get access to most advanced features, then you’ll need to upgrade to one of the most advanced plans.
ConvertKit is the best email marketing tool for bloggers and publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers. With ConvertKit, you can create attractive forms and send custom-tailored emails to individual subscribers.
ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey. Also, ConvertKit allows you to sign up for a free 14-day trial, so you can test the service without any commitments. The pricing starts at $29 per month for up to 1000 subscribers.
GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners. It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc. Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
Which of these email marketing services are you using and why? Share with us your thoughts.