Before you can even dream of excelling on social media either as a personal or corporate brand, you need to set out your goals clearly. Every journey has a destination which is your goals. So, setting out your social media goals from the onset is one of the best social media strategy you can adopt. We will show you the best social media goals to set as well as the possible metrics you can use to measure them. Why?
It is not enough to set goals. After setting your goals, you need to be able to measure your goals to ensure you are achieving them. So, what are they important metrics you can set in evaluating the performance of your goals? These are what we will look at in this post to help position you properly on the social media.
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Social media Goals & Metrics
Below are the most important goals you can set for your social media strategy and the metrics you can use to analyse your performance.
1. Brand Awareness
This is the number one social media goals brands set. Because more and more persons spend more time online, creating brand awareness becomes one of the best thing to do on social media. Brand awareness simply means getting people get to know of your brand. You can use content marketing and adverts to do this. How then can you measure this?
- Followers count – How many people can you potentially reach?
- Reach of your social media posts – How many people have do reach each day / week / month?
- Mentions, shares, and RTs – How many people are talking about your brand or sharing your social media posts?
2. Boost brand Engagement
Engagement is the second top reason why marketers use social media. And research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations. Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritizing posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content.
- Likes, shares, and comments per post – How many people are interacting with your social media posts?
- Mentions and replies – How many people are mentioning your brand, and how many have you replied to?
3. Generate New Leads
Lead Generation is a way of warming up potential customers to your business and getting them on the path to eventually buying. It also involves all the process you go through from reaching a potential client or customer, getting their contacts (email, numbers etc) , most often, in exchange for something, so you can convert them to customers. Lead in this case refers to as “customers”.
- Personal information (usually email addresses) collected through social media – How many leads have you collected through social media?
- Downloads of your gated content – How many people visited from social media and downloaded your gated content?
- Participation – How many people participated in your social media contest or events and shared their information with you?
- Clicks on your lead-generation social media posts – How well is your messaging on those posts?
- Conversions of leads from social media – How good are the leads from social media?
4. Grow Revenue/Sales
Another major social media goal is to grow your revenue or generate more sales. You can easily use social media to convert your leads into paying customers who exchange their money for your products/services.
- Signups / Revenue – How many sign ups or how much revenue is your social media channels bringing in?
- Revenue from ads – How much revenue is your social media advertising bringing in?
5. Build a Community Around Your Brand
Majority of businesses today use the social media to build a community around their brands. It is another way you can use social media to enhance your brand and grow a committed and loyal customers base who are willing, able and ready to pay for your products whenever you announce them.
- For Facebook groups: Number of posts, likes, and comments – How engaged is your community?
- For Twitter chats: Number of participants and tweets per participant – How many people are involved in your Twitter chats, and how engaged are they?
- Finally, for Slack communities: Number of daily active users – How many people are actively involved in your Slack community?
Every social media goals you set has to be SMART – Specific, Measurable, Achievable, Realistic & Timed. Once your goals meet up with these strategies, then, you will need the metrics to be able to track how far the campaign is going. We hope this social medial goals and metrics was helpful
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