One of the best decision small business owners can do for their business is to get on social media. Gone are the days when the social media was mostly for chatting and connections. The social media offers much more. And, it is a very strong and effective business strategy to have online presence for your business. We will show you the best social media sites for small business you can use to grow your business today.
For those who are unaware, the social media is a very cost-effective marketing tools for business today. It has a wider reach than your normal tradition adverts. The reason is that more and more people are getting on the social media. It won’t be surprising to say that most people no longer have televisions in the homes. Why? Since they can use their phones and PCs to stream most video contents, they do not see the need to buy televisions again.
Also See: List of profitable Businesses For Nigeria Undergraduates With Small Capital
What does it mean for your business? It means, if you have to make more sales, then, you have to get your customers know where you are and what you do. You have to meet where they meet. And most spend hours on the internet and the social media. This is why we have decided to bring this best social media sites for small businesses. You will be glad you read through this.
In essence, we are feeding you with the best social media for small business tips you can find out there. What should you do? Just keep reading this.
Benefits Of Social Media Sites For Small Business
Before we venture into revealing the social media sites you can use to boost your business, it is important to know what and what you stand to gain. Are there benefits you can gain by getting your business on the social media? Of course there are.
1. Brand awareness
Before you can sale, people most know that you exist. Social media has proven to give small businesses large exposure in the market. No matter how good you are, if you are not know, your business will stagnate. Social media ensures that people know you and what you do. And once this is done, you can concert this to sales.
2. Relationship
Another benefit you gain by being on the social media is that it helps build relationship with your customers. You can always use social media to interact and communicate with your customers. If you are available to answer your customers questions and providing directions where they one, you get in their heart and they love you too.
3. Business expansion & increase in sales
Who doesn’t like to expand? When people get to know you and you build relationship with them, your customer base increases and you make more sale. Being on social media helps you build trust with your old and new customers which automatically translates to more sales.
4. Build authority
As a small business, when you are on social media and you continually share ideas related to your niche, before you know it, people will consider you as an expert in your particular field and niche. For instance, if you are a relationship counsellor and you dish advice on the social media, people consider you as an authority and will readily buy your books and services because of their perception of you.
5. Adverts
Finally, the almost all of these Social Media Sites For Small Business allows you to advertise using their advert platform. And you know what? They are cheaper compared to the traditional adverts. Not just cheaper, you can easily structure your adverts to meet what people are looking for.
So, we have seen the benefits. Let’s go straight to see the Social Media Sites For Small Business owners.
Best Social Media Sites For Small Business
There are lots of social media sites out there today. There are popular, but unfortunately, many persons are not utilising these sites for business. That will change today. So, let’s see our social media for small business owners.
1. Facebook
Let’s flow. Facebook is estimated to have 1.32 billion daily active users. Let that sink in: 1.32 BILLION DAILY USERS. So, if you are not using Facebook for your business, you are losing out of a potential million customer base. let that sink in. Facebook allows you create Facebook business Page.
Also See: How To Create Facebook Page For Business Instantly
Furthermore, Facebook’s wide user base and demographic of users is the main reason it’s at the top of our list. Additionally, since there are many users, Facebook allows you to use adverts to reach to your target audience. On Facebook, you can target by age, gender, employment, interests, purchasing behaviors, relationship status and so much more! This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling.
2. Instagram
Another of the social media platforms for small business is INSTAGRAM. People tend to remember what they see more than what they heard or read. This is where Instagram comes in. Instagram is a visual platform. You can only publish posts that include photos and videos. Examples of what you can post include: eye-catching visuals, product photographs, events, people and behind-the-scenes stories etc.
Also See: How To Grow Instagram REAL Followers without Any Adverts
With features like live video, location tagging, and hashtags, small businesses can capitalize on and grow their businesses on Instagram. On Instagram, you can showcase your human side. With user-generated content, you can build long lasting relationships with your followers.
3. Twitter
If you are looking for a social media platform that deals with on-the-go events and stuffs, then you are welcome to twitter. It is one of the best social media sites for small business. Twitter is also great for engaging new potential customers through its use of hashtags. Similar to Instagram, you can search a hashtag and find other posts from consumers and businesses alike that have used that hashtag.
Also See: How To Schedule Tweets On Twitter – Step By Step Guide
Twitter is an ideal social media site for businesses whose target audience consist of tech-savvy customers who want information in bite-sized chunks. As the world’s third-largest social media site, it’s also an essential platform for any business to gain a presence and establish their brand identity.
4. LinkedIn
LinkedIn is another of the best social media marketing sites for small business. It is very unique in nature. It provides professionals with an opportunity to connect with other professionals in their industry to learn and grow together. With features that allow sharing of content, engaging with audiences, and recruiting talent, it’s a handy platform for small businesses.
LinkedIn is the ultimate social media site for professionals and businesses. It has long been recognized as an individual’s online resume, but it’s also a place where business-to-business (B2B) professionals network, make sales and become thought leaders. LinkedIn marketing is valuable for B2B businesses since it gives you the greatest visibility among potential clients, partners or customers.
5. YouTube
YouTube is everybody’s darling. It is a video platform that allows users to watch videos and/or upload them. YouTube has 1.57 billion monthly active users, giving your business the chance to share company content wither over 30+ million daily active users who are likely to watch it.
Also See: How To Create A YouTube Channel Account
It is the world’s largest video site as well as the 2nd largest search engine after Google search. YouTube is particularly well-suited to businesses that cater to consumers, especially those that can use a how-to angle in their videos, such as a local landscaping company, mechanic or photography business.
Which of these social media sites for small business are you using to grow your business? Which one would you start using today? Why not share with us below.
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