As a business person or organisation, it is very important to understand that sales and marketing are two different things. Although, over the years, a lot of persons think that both are the same. In the actual sense, they are not. Although they had both be used interchangeably by many, that doesn’t in anyway mean they are the same. In this article, we want to expose you to the major differences between sales and marketing.
Usually, for big firms, there is always a distinction between sales and marketing. This is because, they can afford the resources to employ/afford the services of sales and marketing teams. However, for most small businesses and firms, this distinction is lost of them. Irrespective of the general misunderstanding and mix up between these two, let’s see the differences between sales and marketing. Read on.
Differences Between Sales And Marketing
So, let’s look at the way to differentiate Sales Vs Marketing.
In very simple words, sales can be termed as a process which focuses or targets on individuals or small groups. Marketing on the other hand targets a larger group or the general public. Sales and marketing are different in their concepts in the sense that while sales would concentrate on smaller groups such as individuals; marketing would concentrate on larger groups such as groups from general public.
Marketing is characterized by several factors such as promotion of the products with the aid of marketing tools, creation of awareness among the members of the public about the use of the product, conduct of research and the like. A sale is not characterized by research or creation of awareness among the members of the public about the use of the product.
Marketing includes research (identifying needs of the customer), development of products (producing innovative products) and promoting the product (through advertisements) and create awareness about the product among the consumers. As such marketing means generating leads or prospects. Once the product is out in the market, it is the task of the sales person to persuade the customer to buy the product. Well, sales means converting the leads or prospects into purchases and orders.
Marketing aims at meeting consumer demands, whereas sales focuses on the fact whether consumer demands match the products. One of the most important differences between sales and marketing is that sales involves direct interaction whereas marketing is not about direct interaction, but it is all about indirect methods such as advertising, email marketing and viral marketing.
While marketing is aimed at longer terms, sales pertain to shorter goals. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term process of finding the target consumer.
Selling in short can be called as the result of an action triggered by marketing. In other words you can say that a thorough marketing brings about a successful sale. If you are good in marketing you can be a good sales person too.
Why Different Sales VS Marketing?
It is very important to draw a line on where sales differs from marketing . That one is good in marketing doesn’t necessarily mean the person can be good in sales, although it can be learned. Knowing these differences will help every business know how to plan themselves effectively to maximize sales and marketing.