It is one thing to create an Instagram business profile, but, it is another thing to make sales on it. Learning how to sell on Instagram could be a big difference maker for any business. However, making sales on Instagram is something totally different from other social media platforms. This owes a lot to the uniqueness of Instagram. However, it is something that can be learnt easily.
Statistically, Instagram has the highest engagement rates of all social media. It is estimated to be around the 4% rate while Facebook is pegged at 0.1% engagement rate. Furthermore, more than 500 million people log into Instagram every day and one billion log in at least once a month. And they don’t just scroll through the feed looking at pretty pics: 72% of users have bought a product they discovered on the platform. There’s enormous opportunity here.
From these, you could easily see that learning how to sell on Instagram is worth the investment for any business. So, let us go on and show you easy steps on how to make sales on Instagram using the following tips.
How To Sell On Instagram
Below are the 5 tips you can adopt to sell on Instagram.
1. Optimize your profile
Your profile is what everyone checks when they visit your page. If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. In this case, they’ll almost definitely click to your profile to see what you have to offer and if they actually want to buy from you.
A well-optimized profile could make a whole lots of difference. A well customized profile should include
- Profile photo: Choose a photo that is on-brand (like a logo) which makes your company easy to identify.
- A Well-Crafted Bio: Your bio should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
- Link to shop: The URL section of your bio is the only clickable link you can add to your Instagram page – so make sure you’re using it! This is a great place to drive traffic from your individual posts and Stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram!
2. Use Instagram Stories
Instagram Stories is the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers or showcase new items.
3. Use Influencer Marketing
You most likely will not go wrong with Influencer marketing on Instagram. Finding an influencer in your niche could be the making wands you need. Influencers do INFLUENCE followers to buy. imagine when you harness the power of influencer marketing to drive traffic to your site. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following, could sell out an entire product line within 24 hours.
4. Use Relevant Hashtags
Hashtags serve as your keyword on Instagram. It makes people find you even without being your followers. Choosing the right hashtags will go a long way in helping you connect with your target audience. Hashtags can be tricky as a selling tip, but the key is to use a combination of hashtags that put you in front of your audience and hashtags that indicate high-intent searches. Consider what your audience might be searching for if they’re in the mood to shop or brainstorm products, and add a couple of those hashtags to your posts in addition to the general-appeal hashtags you know they might use to find you anyway.
5. Adopt User Generated Contents (UGC)
The UGC are sure-fire ways to get people to trust you online. If you must sale, you must be trusted. UGC enhances that trust more than anything else. Plus, it acts like a powerful piece of social proof showing your followers that people like them already love your stuff. So if your Instagram monitoring has unearthed a fabulous photo of your product in the wild, why not ask permission of the Instagram user who posted it to use it in your upcoming promotion?
We have shown you how to sell on Instagram. Your part will be to implement these strategies in this post and increase your sales.
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