Using social media for business is a very wise decision. As a matter of fact, it is said that any business owner that isn’t using social media for business, will miss out much more than ever before. This is because social media is fast becoming a huge sales machine. I want to show you the 5 easiest ways you can use to sell on social media even if you haven’t sold anything before.
if you are a business owner, you need to know the best social media sales strategy. Unfortunately, not many persons know these strategies. The few who make use of these social media sales tips will stand out amongst the competition. So, are you willing to learn how to sell on social media? If your answer is “Yes”, then, read on.
How To Sell On Social Media
What you are about to read right now is more like a social media sales training. It will mean nothing to you unless they are implemented. So, don’t just learn, go all out and implement these social media sales strategy.
1. Build Relationships
The first step of selling anything on social media is to build a relationship with your prospective buyers and customers. People buy from those they KNOW, LIKE & TRUST. It is called the KLT factor. Now, social media selling is all trust. Before people can buy from you, they need to trust you.
To trust starts from building relationships. So, you must build on relationships. You start by commenting on their posts, liking their posts. checking up on them. When you do this, you not only let them know you exist, they also get to like you enough to buy from you.
Also See: Top Social Media Marketing Tools 2019
2. Create Educational Content
Content is the soul of every marketing strategy. And, content means “anything that adds value to your client or customer of followers. A lot of businesses fail in this regard. All they just do is post their products and say “buy this or that”. It doesn’t work that way.
Give value to your followers. Teach them things that are valuable. For instance, if you are a fashion firm, you should teach people things related to fashion. You can tell them how to dress for certain occasions, what are the best colour combinations? things of these nature will add value to your client.
3. Invest In Paid & Influencer Ads
Another social media sales strategy is to invest in adverts. This is of two types. One is influencer marketing. This simply means for you to come into partnership with an influencer whose followers (friends) are people who need your products. This influencer will make a post recommending their followers to buy from you. This works most times.
The second is direct ads. When you see posts on social media that carries “SPONSORED”, these are adverts people make. You can advertise on Facebook, Twitter, Instagram, LinkedIn etc. Also, this works. You can get the services of an advert expert to run this for you.
4. Use Your Social Proof
The use of social proof works like magic in social media selling. What is social proof? In simple terms, this means showing evidence or testimonials or even feedback of people who have bought from you. Earlier, I told you that selling on social media is all about trust. This increases trust.
if you have done business with people, you should be able to get some feedback from them and use as social proof. Show people that others have also bought from you and they would be influenced to buy from you too.
5. Invest In Videos
Finally, invest in videos. Video marketing is becoming very, very effective in social media marketing. People prefer to watch videos these days than to read a very long sales post. Somethings, you should use videos to show people what value they will get from your product.
Rather than focus on “telling” them how, “show” them how. And like you know, most people would recall what they watched than what they read.
So, here are the 5 tips for selling on social media. People implement these and get more results. You too can get results once you implement them.
Got questions? Ask!