Most Important Digital Marketing Skills You Must Learn In 2019

Whether you are looking for jobs or building your business or seeking promotion in your work place, we have compiled some of the MUST HAVE digital marketing skills in 2019. As more and more business takes place online, being able to possess some very vital online and digital marketing skills in 2019 could be the breakthrough you are seeking for.

Digital marketing can be extremely difficult if you don’t have the right skills and talent. But with the right digital marketing skill set, online marketing will be as easy as pie. Wondering why it is necessary to possess digital marketing skills? Consider this:

  1. Today, 40% of the world population are online.
  2. The first billion was reached sometime in 2005, while the second billion in 2010.
  3. Also, the third billion was reached in 2014.

As you would predict, more and more of these numbers are increasing by the years. This makes it a very important necessity for almost anyone and everyone who seeks to remain relevant to possess these digital marketing skills. Therefore, we have compiled some of the best digital marketing skills you must have in 2019 to give you the needed edge in life.

Most Important Digital Marketing Skills 2019

1. Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It holds its position in the top five digital marketing positions for nobody knows when. This is because it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract, retain a clearly defined audience, and ultimately, to drive profitable customer action.

Also See: Make #50,000 Weekly With These Top Best Affiliate Marketing Program In Nigeria Today

2. Search Engine Optimisation (SEO)

Search Engine Optimization (SEO) is a form of marketing focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

The majority of web traffic is driven by the major commercial search engines like Google, Bing, and Yahoo. Search engines are the primary method of navigation for most internet users. This is true whether your site provides content, services, products, information, or just about anything else. Arising from content marketing, search engines rule a digital marketer’s life.

Also See: Blogging Tips: Top SEO Tips & Techniques For Beginners

3. Email Marketing.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It has one of the highest returns of any digital marketing technique. The power of Email marketing as a marketing tool is often underestimated.

Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it’s still a key player in any marketing strategy and a needful digital marketing skill for anyone that is looking to acquire new customers with less.

Also See: Top 10 Digital Marketing Terms & Meanings

4. Social Media Management and Marketing

Social media has become entrenched in our everyday lives and routines. Nearly one-third of the population is currently using some type of social media platform.  This is why businesses are looking to capitalize on this unique digital marketing skill to drive new business opportunity.

Having a social media marketing skill qualifies you to become a social media manager whose major responsibility is to manage contents on social media pages.

Also See: Top 5 Social Media Mistakes You Must Avoid In 2019

5. Video Editing and Graphics Design

Today, video has become a powerful storytelling medium. It is not only for a brand’s business promotional campaign, powerful ideas, content marketing effort, but is also the best medium for developing the best relationship between the brand and its audience.

This explains why many companies invest hugely in video content marketing.  But due to scarcity of necessary skills, many of them fail to make success in video content marketing. If you uprightly spend the time to learn about this, then it is for sure that you will get a larger audience and as well can expand your brand all over and make it memorable.

Also See: Quik Free Video Editor App Download Free


The world waits for no man. If you do not want to be left behind, then, you can learn any or more of these skills to remain relevant this year.

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