Anyone who is into digital marketing knows that digital marketing deals with lots of abbreviations and industry specific terms. Not everyone knows that ‘Ads” stands for advert. This causes difficult for ordinary people who peep into the sector as well as some new digital marketers. However, this can be breached by constant education. Here, we bring to you the top 10 digital marketing terms and their meanings.
These top 10 digital marketing terms can also be referred to as Glossary of Digital Marketing Terms. When you see terms like CPC, CPA etc what meaning does it make? Let’s not waste your time and show you what you need to know.
Top 10 Digital Marketing Terms & Meanings
We have decided to select just 10 out of hundreds of thousands of terms in Digital marketing.
1. Call to Action (CTA)
A call to action is simply an instruction given to users to carry out one function or the other online. For instance, when you see anything that says “Sign up” “Click” “Read More”, “Register” etc All these are call to action. It is an instruction given to you a user to carry out a specified action.
2. Quality Score
In placing adverts on the Google ads, you will come in contact with quality score. Quality score is what determines which adverts appear on the search bar or not. It is Google AdWords’ rating of the relevance and quality of keywords used in PPC campaigns. It is largely determined by the expected click-through rates (CTR), the relevance of ad copy, landing page quality and relevance and other factors.
3. Click Through Rate (CTR)
When you run an online advertising campaign, the ad is displayed for a given number of times (X) and it is clicked on only Y number of time where Y < X. If your ad is displayed 1000 times and if 10 people click on it, then the CTR or Click Through Ratio is 1%. This term is used for display ads and also text ads. It can also be used where ads are not involved at all.
4. Latent Semantic Indexing (LSI)
This is a mathematical method used to determine the relationship between keyword phrases within a piece of content. Search engines use it to form a better understanding of text’s subject matter. Google rewards sites that include relevant LSI keywords with higher rankings and more traffic.
5. Conversion Ratio
Conversion ratio is the number of people who convert from one step to another as defined by the conversion. A conversion may be from click to registration. From a registered user to a paying customer or from a paying customer to a premium customer. For example, if 100 people visit a Landing page and 10 of them convert into subscribers, then the conversion ratio from visits to subscription is 10%.
6. Keyword Stemming
This is the act of mildly adjusting your keyword to increase search result. Search engines not only match related keywords, but they also include the variations of such keywords. For instance, Create can be stemmed to creation. Keyword stemming can take the form of singular-plural, related suffixes and synonyms. Search engines view these similar keywords as synonyms. As a result, “keyword stemming” can subsequently help extend your reach.
A Lead, also known as Sales Lead or Prospect is a person who has the intention and qualification to buy a product or service. For low ticket items such as items in an ecommerce store, lead generation is usually not done before a sale is made. As we move on to high ticket items, a prospect or a lead needs more information to become a customer.
8. Lookalike Audience
This is often used in Facebook advertising. Facebook’s lookalike audiences is an advanced targeting option in its ad services that goes beyond basic interest and demographic targeting. It provides the ability to find new people based on their resemblance to your customers using a percentage sample of people in your target country (from 1 to 10 percent)—effectively cloning your ideal audiences.
If a visitor comes to your web page and leaves without converting into a lead or customer, then you can run display advertising campaigns targeting only these visitors. These visitors are more likely to convert because they have been to your website already and know your brand. You can also customize retargeting in a way that only qualified visitors are retargeted. For example, you can run ads only for the people who have visited your home page, features page and pricing page.
10. Split Testing or A/B Testing
Split testing is the science of finding out which Landing Page is more effective in achieving its goals by splitting the traffic randomly but equally between these landing pages. If one gets 2,000 visitors through a specific traffic source, 1000 visitors can be sent to Landing page A and another 1000 can be sent to Landing page B. If landing page converts 100 visitors into subscribers and Landing page B converts only 50 then Landing page A is said to have won the test. Now, the split test can be run again with a different variation and it can be checked if it outperforms the original landing page. There are several tools and softwares in the market which enables A/B Testing or Split testing.
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