The new code for online business is “Pay to Play”. Let’s explain what it means. It simply means you have to spend money on social media to get money. And, Facebook ads is one of the ways to do so. In this article, we will be giving you reasons why you should use Facebook Ads if you are really serious of building your business using social media marketing.
A lot of businesses have realized this and have tapped into the enormous benefits that comes from using Facebook Ads. Unfortunately, many are still ignorant of this fact and they lag behind. If you are looking for reasons why you should use Facebook Ads, after going through this article, you will understand the reasons why. Let’s show you then.
Top 7 Reasons Why You Should Use Facebook Ads
Below are the top most reasons why you must not fail to use Facebook ads.
1. Facebook Algorithm
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates. If you aren’t aware, Facebook algorithm makes it very difficult for your customers to see your post. This is because, FACEBOOK IS A BUSINESS. The greatest majority of its earning comes from Facebook Ads. So, they make it difficult for people who do business to be seen by their followers unless they use ads. Facebook organic reach is going down and the earlier you realize this and switch to ads, the better for you.
2. People Spend Time On Facebook & Social Media
The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day. The average American spends about 40 minutes just on Facebook — sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.
3. Anyone can advertise
Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create.
4. Exceptional Targeting Feature
Facebook has unique targeting features that helps you streamline your ads only to your target audience. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers. So, if you already have your target customers, then Facebook ads will help you reach to JUST them without distractions.
5. Your audience is on Facebook
There are 2 billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers and people interested in your business or organization. So, irrespective of the type of audience you want to reach to, they are already on Facebook. using Facebook ads helps you to target them easily.
6. Choose from multiple ad creatives
When you advertise on Facebook, you’ll have the option to run ads that include creative like videos, images, slideshows, carousels, collections or canvases. You can pick the creative that works best for your brand and audience. Plus, you can use Facebook’s measurement tools to learn how much people engage with your ads based on your creative.
7. Ads tailored to your specific goals
Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You should select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there’s an advertising objective to help you.
we have given you the top 7 undeniable reason why you must Use Facebook Ads. From these points above, I am certain you are already considering going into Facebook ads for your business. Good luck.